Be Married
Print Design

A dear friend requested I design her wedding stationery, incorporating the Union Jack as an appreciation to her beloved UK. I happily accepted, creating a custom coordinated design package including: Save The Date Cards, The Wedding Invitation, RSVP Cards, Envelope Seals, Place Cards, Wedding Signs, and Personalized Favours.

Emma

Canada Day
Editorial Design

Social media is a wonderful communication channel between consumers and retailers. I created a Facebook post gaining positive engagement celebrating the Canada day long weekend, increasing inbound traffic and sales for the website. The design combines creative typography, illustration, photography, layout and composition.

Happy Canada Day

Ahoy There
Social Media Marketing

Pinterest is a valuable content sharing service connecting themes, inspiration, and ideas between the pinners and the followers. Seen here is a Pinterest board I created along with a few posts designed for Facebook, exploring nautical fashion trends, targeting an increase for traffic exposure for the website campaign running. Each pin and post created was linked to the ecommerce store.

Ahoy There

Vote for a Coat
Campaign Design

Building a social media follower count is about listening to your audience and being consistent with publishing new content. My social media content planning helped spike followers with a fun giveaway. Recognizing the target consumers desire to voice an opinion, I created a contest to vote between two coats. This was the highest performing asset not only for the sales challenging season of winter, but produced the most successful engagement all year.

Vote For Your Coat

Looks We Love
Website Design

Editorial design for a fashion website is the most tangible example of content-driven work. I drew inspiration from the Delftware pattern found on a skirt to create a visually appealing web banner marrying together an image and copy. The model photography selections and coordination also supported the style advice destination page on the website. This specialized page included a sub banner linking consumers to the Facebook campaign for cross-platform exposure.

Looks We Love

Fashion Styling
Product Photography

Having a visual merchandising retail sales background in fashion and apparel, I felt comfortable and in my element assisting with flat shoot product photography sessions. Final images act as creative collateral, supporting all marketing channels from print to digital.

Fashion Styling

Creative Writing
Campaign Design

To promote a new arrivals spring collection, I designed a social media campaign encompassing the excitement for renewal and awakening. Through research and planning, I devised a giveaway campaign from copy-writing to design with a spring cleaning message. This theme carried through to email design to the ecommerce channel, in product descriptions and fashion advice banners.

Creative Copy-Writing

Design For Good
Marketing Support

The opportunity to help support print and digital campaigns speaking to the Mother's Day Walk for The Breast Cancer Society of Canada, working for a corporate partner, has been inspiring.

Design For Good

Berry Must-Haves
Marketing Strategy

Designed marketing and branding messages promoting the colour of the season—Berry. Colour resonates extremely well with this particular target consumer. Reviewed analytics to help design engaging experiences driving brand awareness and sales.

Berry Must-Haves

Social Calendar
Content Marketing

Created Valentine's Day themed social media campaigns supporting the social content designs for emails, thus reaching more customers and driving return on investment.

Social Calendar

Oh What Fun
Content Planning

Planned an extensive social media campaign with a 12 Days of Cozy theme. This campaign gained strong engagement and provided a pleasing conversion rate to the holiday gift guide destination page featured on the ecommerce site.

Oh What Fun

Dress Up
Creative Promotions

The creative seen here shows a brief glimpse into the project planning involved with driving sales and brand loyalty. I developed marketing collateral for print, web, and social, supporting a month long campaign focus on dresses.

Dress Up

Hello Summer
Creative Branding

Created a contest for social media and designed a logo to support the initiative. The happy summer season provides endless engagement opportunities resulting in positive results.

Hello to Summer

A Treat For Two
Social Contest

Had the special opportunity to devise and design a social media contest involving a third-party. The prize reward was offering the gift of renewal and a change to our standard giveaway allotments. This created a freshness and excitement for our loyal followers.

A Treat For Two

Art of a Sale
Print Design

Having a solid background in retail sales at store level, combined with graphic design skills, I am quick to translate creative ideas into signage or other print based materials.

Print Design

Helping Seniors
User Experience Design UX | Web Design

From start to finish, creating and building a website for this client was a gratifying opportunity. Upon conducting research, benchmarking and analysis, I created a logo and brand identity for my client. I conducted user experience (UX) testing with a few willing participants who happened to fit the demographic profile for the site. From this research, I created a vertical navigation bar similar to a list style because the test users like to write lists, keeping organized. The site served to educate, with heavy text to read. I designed a centered readable page view to maximize legibility and user ability.

Web Design

B2B Marketing
Graphic Design Proofreading

Certified quality with copy-editing and proofreading for promotional marketing. Supported direct and outsourced sale assets and external communications by leading a group of designers. Verified proofs for consistency, uniformity, design aesthetic, and brand identity standards. Assisted in design decisions, generated templates and created layouts.

B2B Marketing

Social Awareness
Art Direction

This project in College was to support The Amnesty International Film Festival. Creating awareness is the goal for social design work. Project scope included building an on-line advertising campaign. Designed and built a website, a call-to-action email blast, and movie tickets. Overall design features a hand drawn illustration.

Social Awareness

Editorial
Magazine Layout

This was one of my first experiences working with editorial design. It was a College project recreating a Dwell magazine issue with a new Front Cover, Table of Contents, Editor’s Letter, Feature Well, Articles, Advertising Page, and Back Cover.

Magazine Layout

Typography
Book Layout

Learning about the art of typography in College felt familiar and natural to me. As a child, my first drawings were letters and numbers. No stick people! This College typography project began with researching a typeface and then crafting a book based on the typographic choice. Key elements to cover were providing a how to on typesetting, creating type as an image, a history of the typeface, and explaining the anatomy of the typeface.

Book Layout

hollyhausdesign.com

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